How Much Do Enneagram Coaches Make? 2026 Salary Guide
How Much Do Enneagram Coaches Make? 2026 Salary Guide
One of the most common questions aspiring Enneagram coaches ask is straightforward: how much can I actually earn? The answer, like most things in coaching, is nuanced. Your income as an Enneagram coach depends on a constellation of factors including your credentials, niche, business model, location, and how effectively you market yourself.
This guide breaks down realistic income expectations for Enneagram coaches in 2026, explores the variables that influence earnings, and provides actionable strategies for maximizing your income potential.
The Short Answer: Income Ranges
Before diving into the details, here is the landscape at a glance:
| Experience Level | Annual Income Range | Typical Session Rate |
|---|---|---|
| New coaches (Year 1-2) | $10,000 - $35,000 | $75 - $125/session |
| Established coaches (Year 3-5) | $40,000 - $80,000 | $150 - $250/session |
| Experienced coaches (Year 5+) | $75,000 - $150,000+ | $250 - $500/session |
| Top-tier coaches with multiple revenue streams | $150,000 - $300,000+ | $400 - $750+/session |
These ranges reflect coaches for whom Enneagram coaching is a primary professional focus. Many coaches operate part-time or combine Enneagram coaching with other modalities, so actual individual results vary widely.
Understanding the Income Spectrum
Part-Time Enneagram Coaches ($10,000 - $30,000/year)
Many Enneagram coaches begin part-time, maintaining other employment while building their practice. At 5 to 10 clients per week charging $100 to $150 per session, annual revenue before expenses falls in this range. This is a realistic starting point for most newly certified coaches.
Full-Time Individual Coaching ($40,000 - $80,000/year)
A full-time coach seeing 15 to 20 individual clients per week at $125 to $200 per session can generate solid income. At this level, most coaches have refined their niche, built a referral pipeline, and developed efficient systems for scheduling, billing, and client management.
Full-Time with Diversified Revenue ($80,000 - $150,000/year)
Coaches who supplement individual sessions with workshops, group programs, corporate engagements, and digital products typically reach this tier. Diversification is the key to breaking through the income ceiling that individual coaching alone creates.
High-Earning Coaches ($150,000 - $300,000+/year)
The highest earners in the Enneagram coaching space have built recognized personal brands, command premium rates, serve corporate clients, and often generate significant revenue from courses, books, or speaking engagements. This level requires years of experience, strong credentials, and entrepreneurial skill.
Pricing Models for Enneagram Coaches
How you structure your pricing significantly affects both your income and the quality of your client relationships.
Per-Session Pricing
The most straightforward model. You charge a set rate for each coaching session, typically 50 to 75 minutes.
Advantages: Simple, easy for clients to understand, low commitment barrier.
Disadvantages: Income is directly tied to hours worked, inconsistent revenue, clients may drop off without completing meaningful work.
Typical Rates:
- New coaches: $75 - $125
- Mid-career coaches: $150 - $250
- Senior coaches: $250 - $500+
Package Pricing
You bundle multiple sessions into a package, often at a slight discount compared to individual session rates. Common structures include:
- 3-session discovery package: $300 - $600
- 6-session deep-dive package: $700 - $1,400
- 12-session transformation package: $1,500 - $4,000+
Advantages: Predictable revenue, better client outcomes (they commit to the process), higher lifetime client value.
Disadvantages: Requires clients to commit upfront, may need a strong sales conversation.
Monthly Retainer
Some coaches charge a monthly fee that includes a set number of sessions plus access to support between sessions (messaging, email, brief check-ins).
Typical Range: $300 - $1,000/month
Advantages: Recurring revenue, deeper client relationships, ongoing support model.
Disadvantages: Can blur boundaries, requires clear scope definition.
Corporate and Organizational Rates
Working with organizations commands premium pricing. Corporate clients budget differently than individuals and expect professional delivery.
- Team workshop (half-day): $1,500 - $5,000
- Team workshop (full day): $3,000 - $10,000
- Executive coaching (per session): $300 - $750
- Organizational assessment and debrief: $2,000 - $8,000
- Ongoing team development retainer: $3,000 - $10,000/month
Factors That Affect Your Income
1. Credentials and Training
Your certification directly impacts your credibility and what you can charge. Coaches with IEA-accredited training and/or ICF credentials can typically command 20-40% higher rates than those with less recognized certifications.
Investing in a top-tier program like The Enneagram University pays dividends over the course of your career. The difference in earning potential more than justifies the upfront cost difference between programs. For more on choosing the right program, see our best Enneagram certification programs guide.
2. Specialization and Niche
Generalist coaches compete on price. Specialists compete on value. A coach who positions themselves as the go-to expert for Enneagram-informed leadership development for tech companies can charge significantly more than a coach who offers general Enneagram coaching to anyone.
High-value niches include:
- Executive and leadership coaching: Highest individual session rates
- Couples and relationships: Strong demand, emotionally motivated clients
- Corporate team development: Highest overall revenue potential
- Career transitions: Clients in active pain points with urgency
- Therapist integration: Working with other professionals. See our guide on Enneagram certification for therapists
3. Geographic Market
While online coaching has flattened geographic pricing differences, location still matters:
- Major US metros (New York, San Francisco, Los Angeles): Highest rates, $200-$500+/session
- Mid-tier US cities: $125-$300/session
- Rural areas or lower cost-of-living regions: $75-$200/session
- International markets: Varies widely by country and currency
Online coaching allows you to serve clients anywhere, which means you can live in a lower cost-of-living area while charging rates appropriate to your clients' markets.
4. Years of Experience
There is no shortcut around this one. Experience builds confidence, skill, and a track record that justifies higher rates. Most coaches raise their rates 15 to 25% per year during their first five years.
5. Business and Marketing Skills
The most skilled Enneagram coach in the world will earn nothing without clients. Your ability to market yourself, build a referral network, maintain an online presence, and convert prospects into paying clients is at least as important as your coaching ability.
This is why we emphasize business building alongside coaching skills. See our guide on how to build a profitable Enneagram coaching business.
6. Revenue Diversification
The highest-earning coaches never rely on individual sessions alone. They build multiple revenue streams:
- Individual coaching: The core offering
- Group coaching programs: Serve more people at a lower per-person price point
- Workshops and retreats: High-ticket, immersive experiences
- Corporate training: Premium rates for organizational work
- Digital products: Online courses, typed guides, assessment debriefs
- Speaking and teaching: Conference talks, guest training, adjunct teaching
- Content and media: Books, podcasts, YouTube channels that build authority and attract clients
Real-World Income Scenarios
Scenario 1: The Part-Time Starter
Profile: Recently certified coach, working 10 hours/week on coaching alongside another job.
- 8 individual sessions/week at $100/session = $800/week
- 1 workshop per month at $500 = $500/month
- Projected Annual Revenue: $42,000 - $45,000
- After Expenses: $32,000 - $36,000
Scenario 2: The Full-Time Individual Coach
Profile: Three years of experience, working full-time with a focus on individual clients.
- 18 individual sessions/week at $175/session = $3,150/week
- Works 46 weeks/year (accounting for vacation and holidays)
- Projected Annual Revenue: $145,000
- After Expenses (25-30%): $100,000 - $108,000
Scenario 3: The Diversified Professional
Profile: Five years of experience, multiple revenue streams, strong personal brand.
- 12 individual sessions/week at $250/session = $3,000/week x 46 weeks = $138,000
- Monthly group coaching program: $500/month x 15 participants = $7,500/month x 10 months = $75,000
- 4 corporate workshops/year at $5,000 each = $20,000
- Online course sales: $15,000/year
- Projected Annual Revenue: $248,000
- After Expenses (30-35%): $161,000 - $174,000
How to Increase Your Earning Potential
Invest in Strong Credentials
The return on investment for quality training is clear. An IEA-accredited certification from a program like The Enneagram University gives you the credibility to charge premium rates from the start.
Raise Your Rates Consistently
Many coaches underprice their services out of discomfort with money conversations (common across multiple Enneagram types, but especially Type 2, the Helper and Type 9, the Peacemaker). Commit to raising rates by at least 10 to 15% annually. Existing clients can be grandfathered for a period, but new clients should always pay current rates.
Build Corporate Relationships
A single corporate engagement can equal weeks of individual coaching income. Invest time in building relationships with HR directors, learning and development professionals, and organizational leaders.
Create Leveraged Revenue
Individual coaching trades time for money. Digital products, group programs, and online courses allow you to serve more people without proportionally increasing your time investment.
Specialize Relentlessly
The riches are in the niches. Choose a specialization and become the recognized authority in that space. This allows you to charge premium rates because clients are paying for specific expertise, not generic coaching.
Track Your Numbers
Treat your coaching practice as a business. Track revenue, expenses, client acquisition costs, session rates, and utilization. What gets measured gets managed.
Common Financial Mistakes New Coaches Make
Underpricing: Charging too little signals lack of confidence and attracts price-sensitive clients. Research market rates and price competitively from day one.
Not accounting for expenses: Your gross revenue is not your income. Budget for taxes (25-30% as a self-employed individual in the US), insurance, professional development, technology, marketing, and administrative costs.
Relying on a single revenue stream: Individual coaching alone creates a hard income ceiling. Start planning diversified revenue early.
Not investing in marketing: You need a consistent pipeline of new clients. Budget time and money for marketing, even when you are busy.
Ignoring the business side: Many coaches (particularly Type 4 and Type 5 types) resist the business aspects of coaching. This is the fastest path to burnout and financial stress.
The Bottom Line
Enneagram coaching can be a financially viable and rewarding career. New coaches should expect modest income in their first one to two years as they build skills, credentials, and a client base. With commitment, strategic business building, and ongoing professional development, experienced coaches consistently earn $75,000 to $150,000 or more annually.
The key variables are your credentials, niche, business model, and willingness to diversify your revenue streams. Invest in strong training, choose a specialization, and treat your practice as a business from day one.
Ready to start building your coaching career with a strong foundation? The Enneagram University prepares you not just for coaching excellence but for professional success, with training that covers both the art of Enneagram coaching and the business of building a sustainable practice.
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